Kollibri – Early Bird

When Early Bird wanted to improve delivery reliability and take the next step towards a more consumer-facing offering, the need for better data and a stronger user experience became central. Previously there was no way for recipients to supplement delivery information, which created unnecessary errors and extra work. At the same time, the potential grew to broaden the service offering — from pure distribution to more flexible, interactive delivery flows aimed at individuals.

Äventyret developed a mobile app that put the recipient in the driver’s seat. By collecting entry codes, type of residence, and other key details, delivery precision improved significantly. As new needs emerged — such as the ability to book collections and peer-to-peer deliveries — the app was further developed into a hub for all of Early Bird’s consumer-facing offering. The result was not only improved data quality and smoother deliveries, but also new business models and a stronger position in a rapidly changing logistics market.

About Early Bird

Early Bird is a Swedish logistics company, founded by several of the country’s largest media houses. With roots in morning newspaper distribution, they today offer nationwide delivery of parcels, letters, and printed matter — often before breakfast.

The challenge

To ensure parcels reach their destination smoothly and safely, Early Bird needed a digital solution where recipients could check and supplement their delivery details. The goal was to improve delivery reliability — but also to lay the groundwork for new types of services aimed directly at private individuals.

Solution & Process

Äventyret developed an app where recipients can specify their type of residence, entry code, and other information that aids delivery. This gave Early Bird better data — and recipients greater control.

As new needs emerged — such as being able to book parcel collections — the app was further developed with functionality for both returns and private parcel deliveries.

The process

Design sprint & UX research: We mapped user needs, uncertainties, and technical opportunities together with Early Bird.
Prototyping & testing: The interface was developed in close dialogue with users and couriers.
Iterative development: After launch, we continued building on the solution to support new business flows.

Design, technology & method

To ensure data quality and usability, we focused on clear guidance in the interface — particularly when collecting address and residence information. The collection functionality handles both return flows and peer-to-peer deliveries using the same logic and user journey.

Results

Improved delivery reliability through better address data
Launch of new services aimed at private individuals
Improved customer experience with greater choice and control

With Kollibri we were not only able to improve delivery precision, but also build a more personal relationship with our recipients. Äventyret has been an invaluable partner in this work.

Conclusion

This project shows how Äventyret combines business understanding with UX and technology — to build solutions that work in everyday life, at scale. When Early Bird needed a partner to future-proof their service, they chose Äventyret.