The website: Part of the customer journey
Äventyret creates websites that serve their purpose and are a pleasure to use. We offer dedicated teams, with the capabilities you need.
Äventyret has spent 12 years exploring the website as a platform and hub for our clients' businesses. The components vary based on need, but share the following:
Breadth: The website should support the steps in the customer journey that are relevant to your business. Sometimes the web plays a supporting role. Sometimes the website is the lead actor. Often it's both, as several target groups must coexist on the same URL.
Depth: Existing systems (CRM, newsletters / marketing, native apps, paywalls, master data, etc.) are used with the maximum possible synergy effect to build your business.
It may sound complex with all the technical jargon, but the recipe for a relevant website is fundamentally simple:
- Establish the website's business objectives and purpose
- Get a solid understanding of your target audience's needs
- Work data-driven to evaluate and prioritise areas for improvement
Setup and capabilities
As a client you get a dedicated team where the individuals who developed and designed your website stay on for future development and maintenance.
We deliver your website through a proven process, and the team's project manager guides you through all phases from requirements to launch. We value challenging your organisation based on our expertise — while remaining attentive to the constraints that all organisations experience in large projects with multiple stakeholders.
The team has the following capabilities:
- Innovation of new business areas and revenue models
- UX/UI (Design): Review of existing flows, user testing and design. Analysis and data-driven conversion optimisation (CRO)
- Data migration
- Development (server-side and client-side)
- Project management and product ownership
